MTV ID: The Third Eye

To mark and celebrate MTV’s 40th birthday, I was invited to create an MTV ID that identifies and ignites the audiences that will fuel the channel's next 40 years. In response, I illustrated and animated an MTV ID that takes the viewer through the third eye, symbolizing a sense of higher consciousness, self-direction, intuition, and empowerment: both of the audience and of MTV as a cultural force. From escapism to activism, this flythrough imagines a landscape in which elements from the sky and stars, the earth, the sea and wildlife exist side by side, over and under, near, far, above, and beyond.

Client: Paramount Media Networks
Creative Director: Rich Tu
Illustration, animation, sound edit: Shira Inbar
Producer: Nadgia Dixon