The Quest To Grow The Perfect Fruit



Can grocery store fruits and veggies stand a chance against Cooler Ranch Doritos and Tropical Fruit Gushers? Elizabeth Dunn visits Plenty, a startup determined to find a sustainable way to producing the perfect, tender, cotton-candy-sweet farmer’s market strawberry year-round, through ground-breaking research and vertical farming.










Art director: Tessa Modi
Image, animation: Shira Inbar
Published on Medium